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  • WRITTEN BY Jorge Rojas POSTED ON March 3,2013

Depending on the nature of your business, some communication tools are more cost-effective than others. Judging which tools are right for your business means taking into consideration how many people you are going to reach with each tool. The best tools allow you to reach more people for less money, and using a webinar is one of the most cost-effective ways to spread your message.

Webinars can be used for several different communication purposes, but they have found a special niche in business. This is because webinars allow companies to hold meetings over their computers and include multiple team members, partners, and sales prospects from all over the world.

A webinar is essentially an online seminar, giving one person the ability to host a meeting and give a presentation from their computer. Other people can participate by listening to the audio as the presenter talks and follow along with a slideshow controlled by the host. By using live chat and PC microphones, webinars can also allow for every participant to communicate with each other and with the presenter. You can think of a webinar as a conference call that has been upgraded to include video and chat.

Webinars are a cost-effective way for businesses to communicate, not only because they are affordable, but also because they can save you money. Any communication tool that allows groups of people to not have to commute to one location to attend a meeting will provide a return on your investment within the first couple of meetings–especially considering the price of gasoline.

You can also use a webinar to reach more sales prospects with your sales presentation. Instead of dumping all of your effort into a one-on-one sales presentation that is not guaranteed to pay off, you can give the same sales presentation to as many different people as your computer network can handle. With a bit of marketing to promote your webinar, you can gain a large virtual audience and have a bigger return for your presentation effort.

Webinars can also be recorded and reused. This is a great way to provide valuable content for your website. All you have to do is hit record while giving a presentation that you were planning on doing anyway, and now you will instantly have an informative presentation that you can make available to your customers. Recording a webinar will also provide you and your team with the benefit of being able to quickly go back and check on a detail that was in the presentation without having to bug the speaker.

One of the most valuable aspects about webinars is that they provide participants with a high level of engagement. Any form of communication that is interactive will yield more sales prospects than blasting your message across different advertising services. Additionally, making a recorded webinar with good information available to your customers is one of the most effective forms of content marketing.

There are many different webinar solutions available for your business. If you would like help picking out the best webinar service for the needs of your company, then call Tektonic at (416) 256-9928.

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