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Ulistic’s Stuart Crawford and TekTonic IT Services in Toronto Present: Business Continuity Lessons Via Hurricane Irma

When it comes to disaster preparedness as an IT professional, if you’re going to talk the talk, you better know how to walk the walk. Ulistic Strategic Web Marketing Services proved during the recent Hurricane Irma crisis that it can walk through any disaster relatively unscathed as a business entity.

business-continuity-plannWhen it comes to disaster preparedness as an IT professional, if you’re going to talk the talk, you better know how to walk the walk. Ulistic Strategic Web Marketing Services proved during the recent Hurricane Irma crisis that it can walk through any disaster relatively unscathed as a business entity. This is due to Stuart Crawford, CEO of Ulistic, having all of his company’s disaster recovery and business continuity ducks in a row prior to the hurricane striking his Florida offices in September.

Because of this, TekTonic IT Managed Services is hosting Stuart at a special event that will take place October 26th in North York, Ontario, which will cover disaster preparedness via business continuity planning and relate Stuart’s Hurricane Irma story.

Hurricane Irma Struck Florida Businesses Like Ulistic Hard

Which presented us an important lesson in business continuity planning and execution.

To quote the online marketing and business journal Channel e2e on Ulistic’s disaster preparedness for Hurricane Irma:

“[Ulistic’s] Sebring {Florida] office took a direct hit from Hurricane Irma at 10:52 Eastern Time on Sunday night [September 10th], according to CEO Stuart Crawford. “All staff are OK,” he adds. “We executed our business continuity strategy on the Wednesday prior to the storm.  Everyone at Ulistic is OK and all of our services are online.  Operations have been transferred to our Canadian office in Fort Erie, ON.”

And, Stuart and crew ought to know about the great importance of disaster recovery and business continuity.

Their web marketing strategies for managed service providers (MSPs) from Melbourne, Australia to Costa Rica to Toronto, Canada (and all across the United States) put into stark detail how crucial a disaster recovery and business continuity plan (BCP) are to any business operating in the world today.

The Ulistic office in Sebring, which is near Orlando, FL, took a direct hit from Hurricane Irma, but luckily, suffered very little actual damage to internal infrastructure.

Stuart was able to keep his business running smoothly and seamlessly, benefitting from his 22 years of IT knowledge, employing server colocation and virtualization, offsite data backup, and virtual desktops for remote employees.

Please note that he had all of that in place long before Hurricane Irma struck.

What did Stuart learn from his recent, active business continuity experience?


“There is absolutely no reason for any company today to have servers or phone systems on premise. I don’t care what excuse an IT company gives you.  There is zero reason for you to run a server on premises.  Companies like CloudJumper have robust systems allowing you to do almost anything in the cloud.  We use Office 365 (which is great), Jive Canada for our phones, and Basecamp for our file storage.  These are awesome solutions and worth every penny I pay for them.

Make sure all “mission critical” people get the heck out of the way of the storm. Missy and I fled to Alabama and guess what? The company is still running today.  We are limping along with some of our key staff members just coming back online, but there is ZERO reason for mission-critical people not to leave the area.

You can’t control the Internet, gasoline shortages, etc. Now, some guy on Facebook smartly advised me that I need a generator.  Great advice, “smart ass.” Where am I going to get the fuel?  If I did have it running, how are people going to connect to the Internet when central offices and cell towers are without power or knocked on the ground?”

Business Continuity Is the Only Thing That Stands Between Your Business and Total Disaster

Take It from Someone Who Knows!

Stuart Crawford’s story regarding his company’s resilience in the face of “the most powerful hurricane ever” to make landfall in the US – is a tale full of hope, endurance, and lesson-learning.

But, for some, still, when they hear the words “Business Continuity,” there’s a good chance their train of thought starts and ends with data backups.

But, what many business owners and even network admins don’t get is that you can’t rely just on data backups for a disaster recovery plan – let alone a full BCP plan.

Don’t misunderstand us, backups are critical – but if they’re all you’ve got, you’ve got nothing, at the end of the day.

Or, at the end of the storm, as it were.

Life can be as unpredictable as the weather, which means that when disaster strikes, it can and often will strike hard. Take the recent and ongoing hurricane activity in the Caribbean. That’s a prime example of why Business Continuity is so important, and why it needs to be so much more than backups.

That’s why our good friend and colleague Stuart Crawford of Managed IT Services Marketing company Ulistic will be joining us fresh off of his experience with Hurricane Irma to share what the experience taught him about Business Continuity – and some of what he has to say might surprise you.

What is Business Continuity?

Business continuity is the ability of an organization to maintain essential functions during, as well as after, a disaster has occurred. Business continuity planning establishes risk management processes and procedures that aim to prevent interruptions to mission-critical services, and re-establish full function to the organization as quickly and smoothly as possible.

The most basic business continuity requirement is to keep essential functions up and running during a disaster and to recover with as little downtime as possible. A BCP plan considers various unpredictable events, such as natural disasters, fires, disease outbreaks, cyberattacks and other external threats.

Business continuity is important for organizations of any size, but it may not be practical for any but the largest enterprises to maintain all functions for the duration of a disaster. According to many experts, the first step in business continuity planning is deciding which of an organization’s functions are essential and allocating the available budget accordingly. Once crucial components have been identified, failover mechanisms can be put in place.

Where and When This Special Event Will Take Place

Join Tektonic Inc. and Special Guest Stuart Crawford:

Thursday, October 26th from 8:30 – 10:30 at

The Art Gallery in the Columbus Event Centre
901 Lawrence Ave W,
North York, ON M6A 1C3

Just fill out the quick form on the right-hand side of the event registration page. Seating is limited, so book your spot today!

Stuart Crawford is a seasoned business owner who has seen Business Continuity (or the lack of it) greatly effect the companies he’s been a part of or associated with over the years.

Attendees will have the chance to hear the details of Hurricane Irma’s impact on Ulistic’s Sebring, FL base of operations, and more importantly, how Stuart’s team kept things running despite Mother Nature’s best efforts with a CAT 5 hurricane unleashing havoc all over the Southeastern US.

This is an incredible learning opportunity that you won’t want to miss out on as a Toronto area business owner.

Have questions? Contact us at sales@tek-help.com or (416) 256-9928 for any questions on our Toronto IT support or registering for the Business Continuity Event with Stuart Crawford in North York, ON October 26th – and, we’ll see you there!

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